If you don’t know how to find keywords for your website, then this post should be helpful to you.
This way you hope to bring more visitors to your blog. And you know that with more visitors to your blog, then the higher the chances are that you will be able to monetize it.
So first you try to turn your visitors to subscribers and then to customers.
Many people, however, who start their own websites do not know what keywords to target. They don’t know how to find keywords for their sites and which keywords to include in their posts.
In this article I am going to show you what I do to find keywords for my blog posts and then how I use them in every post I create.
This has been an effective process for me to create a blog that is effectively monetized.
Google Instant Technique
This method involves basically typing a word in the Google search bar just to see what people are looking for online. This technique will let you find many keywords which are relevant to your niche that you can use to create a blog post.
Let’s say I have a blog about bodybuilding and I want to find some keywords in order to create a post around them. I just go to Google and type in: how to biceps
I then just pick a keyword that attracts my attention from the list that is created and go to a keyword tool to check the search volume for the given keyword.
Let’s check the keyword “how to stretch your biceps”.
Jaaxy shows me that this keyword receives per month around 120 searches. In my opinion it is a good keyword and I would definitely use it.
Avg stands for “the average number of searches that the keyword receives per month”.
Traffic = visits to your website if you achieve first page rankings in the search engines.
QSR = Quoted Search Results: the number of competing websites ranked in Google for this exact keyword.
KQI = Keyword Quality Indicator: Green is great, Yellow is OK, Red is Poor.
SEO = a score based on traffic and competition; the higher the score, the more likely you will rank for this keyword on the first page (scale of 1-100; the higher the better).
I like it when the Avg and Traffic are at least 100 and QSR is below 100.
If you don’t like the results you received from Google at first attempt, try to type in something different. When I typed in “r biceps training”, the following phrases came up:
Next you just pick your favorite keyword and then go to your chosen keyword tool to check the search volume for it.
You can go through the entire alphabet and see what comes up. For example “biceps b”, “biceps h”, “biceps f”, etc.
Experiment with this technique and I’m sure that sooner or later you will find something that you like.
Look for Keywords on Reddit
There are millions of users on Reddit and thousands of topics that you can search through to find valuable keywords.
Just go over to reddit.com/search and search for “bodybuilding”
Next look for the threads where people are asking some questions. Then go to your chosen keyword tool and check the search volume of the keyword that you’ve found.
I came across a question about good bicep routines
I headed over to Jaaxy and found out that this is a pretty good keyword … so why not use it?
I think the best practice is to look for questions with a lot of comments from Reddit users. This means that it is a popular subject and it makes sense to create content around it.
The next place you can go to find keywords for your website is answers.yahoo.com
At the top of the page you will find a search bar. Let’s type the word “biceps” in there and see what comes up.
Now let’s go to Jaaxy (or Google Keyword Planner) and check the search volume for “how to get huge biceps” keyword.
In my opinion it’s a pretty good keyword (Avg above 100 and QSR below 100) and of course if I had a blog about bodybuilding, I would try to create content around this keyword.
That’s why I love how simple this traffic generation technique happens to be.
Just type in any word relevant to the subject of your blog and see what’s going to show up.
Forums are popular places where people discuss different subjects related to the given niche. It’s a lot like online texting or a live group email chain.
So, for example, if you go to a forum about bodybuilding, you will find hundreds of different threads that are actively being discussed. It is in these threads where you can easily find some profitable keywords for your blog.
Type in Google: “keyword” + “forum” and find the most relevant blogs for your niche.
On one of the forums, namely forum.bodybuilding.com, I’ve found the phrase “peaking biceps”
I then went over to my favorite keyword research tool and searched for “how to peak your biceps”
Another good source where you can go to find some keywords is ehow.com.
Once again let’s use my word “biceps”:
Let’s go to Jaaxy now and check the phrase “how to build stronger biceps”.
The keyword “how to build stronger biceps” is not bad, but I prefer the keyword “how to build better biceps”. The average number of searches is almost twice as big as “how to build stronger biceps” and that means the potential for more traffic.
OK, now that you already know how to find keywords, it’s time to learn how to strategically use these keywords in your content.
How to Use Keywords in Your Article
In the past, writers used to stuff as many keywords into their blog posts as possible to take advantage of the basic keyword ranking mechanisms. This was effective, but it also made the blog posts sound unnatural.
Today it’s different. Keyword stuffing is a bad practice and will get you penalized by Google should it be discovered.
So what are some of the best practices of using keywords in your posts? Let me tell you what I do.
Step 1. Once I find a keyword for my blog post I use it in the title. Remember to put it as close to the beginning of your title as possible.
For example: if your keyword is “make money online” your title should be: “Make Money Online: 10 Tips to Financial Freedom” instead of “Find Out How to Make Money Online” for the best possible outcome.
Step 2: I’m trying to use my keyword within the first 150 words of the article. Of course if it’s not possible because it would sound unnatural – I don’t do it.
In such a case, I use the keyword a bit later, in the first 200-300 words of the article.
The point is that when you write about something that is based on a keyword, such as how to build a blog in 2 minutes, Google expects you to use this keyword sooner rather than later in your post.
Your keyword is essentially the thesis of your content.
Without this keyword present, it is more difficult to make the case that the content has value to a reader.
Imagine you write a post and somewhere at the end you mention your keyword “how to build a blog in 2 minutes”. In such a case Google may not figure out that this is the most important phrase in your whole post.
Step 3: Remember that people are looking for the same keyword in different ways and for this reason in your post you should use keywords that are closely related to the main keyword. I’m talking about LSI keywords here.
LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page will typically rank better.
Instead of repeating the same keyword too often in your article, which may not be beneficial to you at all, you should use keywords that people are actually typing into Google to find the information about the given subject that you’re going to create a post about.
If you’re creating a post about the best ways of investing your money and your main keyword is “invest your money”, then in your post, you should also use such phrases as: “invest your money in business” or “how to invest your money wisely” or “invest your money in gold”.
Here are some other variations: “best way to invest your money”, “invest your money in small business”, “invest your money online”, “invest your money in property”, “invest your money in stocks”, “how to invest your money to make money”, “where should you invest your money now” and “things to invest your money in.”
Where did I take the above phrases from? From Google!
What makes this so great is that you’re getting the value of your primary keyword while including more specific niche keywords at the same time.
In order to find those LSI keywords use Google Instant Technique (you will find it at the top of the post).
For example, when you type into Google: “things invest your money”, you will see:
This way you may find many keywords useful for your post. I would use “top ten things to invest you money in” or “good things to invest your money in” for this example.
Another thing you can do is scroll down the page and use all of the “searches related to” phrases that you will find there.
If you type into Google: “invest your money” and then scroll down the page you will see this:
Use all of these phrases in your post. Of course the keyword has to make sense. So instead of writing “best way invest your money” write “best way to invest your money” and so on.
Remember that you can always use these phrases as subheadings (H2 or H3) – this should help in ranking your post for these keywords. And if you’re afraid that adding too many “invest your money” phrases will make your post sound spammy, then just add the bolded parts.
One more thing about all those LSI keywords. Some people use all of them before publishing the post and some use them a few weeks (4-5 weeks) after the post has been published.
Do whatever you like, but I think it’s better to use some of them before publishing the post and some of them a few weeks later.
Google likes fresh and updated content, so it may definitely help you rank your post higher in Google.
Bonus Tip: Remember that the more competitive the keyword you’re targeting happens to be, the more difficult it will be for you to rank for this keyword on the first page of Google.
That is why if a keyword is competitive, you should create longer, well-themed content. I would say 2000 + words at minimum in high competition areas.
This way you will rank for many different search terms and it will be easier to find your post in Google.
Even if you don’t rank for your main keyword because it may be very competitive, you will still rank for many other secondary keywords.
OK, that’s pretty much it. Do the three steps above and you should see your posts rank higher in Google.
What are your methods of finding keywords for your content and how do you use these keywords in your posts?