How to Drive Traffic From Pinterest: 4 Steps You Need to Take

In the world of digital marketing, Pinterest stands out as a hidden gem for driving targeted website traffic. Unlike other social media platforms, Pinterest functions more like a visual search engine, offering unique opportunities for businesses and content creators to reach their ideal audience.

Most marketers miss the mark by treating Pinterest like just another social media channel. The reality is that Pinterest users are actively searching for solutions, products, and inspiration—making them high-intent potential visitors to your website.

With over 460 million monthly active users and a user base that’s primed to take action, Pinterest can be a game-changing traffic source when approached strategically.

This guide reveals a proven four-step process that transforms Pinterest from a mere image-sharing platform into a powerful traffic generation machine. Whether you’re a blogger, e-commerce entrepreneur, or content creator, these strategies will help you cut through the noise and connect with an audience eager to discover what you offer.

Detailed Strategy

1. Keyword Research: The Foundation of Pinterest Success

Pinterest keyword research is fundamentally different from standard SEO. The goal is to uncover exactly what people are searching for on the platform, not just generic search terms.

The PinClicks Keyword Research Method

  1. Input Your Core Keyword: Start by entering your primary keyword into PinClicks. For example, if you’re focusing on “easy DIY gardening tips,” input this phrase and its variations.
  2. Analyze Top Performing Pins:
    • Sort results by popularity
    • Use the “See Top Pins” feature
    • Sort by Pin Score to identify top-performing content
    • Click on individual pins to analyze their details
  3. Extract Winning Keywords:
    • Identify 5 keywords frequently used in top-performing pins
    • These keywords will become the backbone of your pin titles and descriptions
    • Pay special attention to the annotated interests at the bottom of top pins, which boost relevancy and search visibility

Pro Tip

PinClicks now offers a rank tracking tool (Pro Plan) that allows you to track 25 keyword rankings, providing deeper insights into your Pinterest strategy.

2. Crafting Compelling Pin Titles and Descriptions

Your pin’s title and description are critical for attracting and converting viewers.

  • Title Strategy: Create titles that immediately grab attention
  • Description Goal: Explain the content’s benefit and encourage users to save the pin
  • Keyword Integration: Naturally weave in your researched keywords to improve search rankings
  • Call to Action: Motivate users to engage with your content

3. Designing Pins That Capture Attention

Successful pin design is about strategic creativity and consistency.

Design Principles

  • Maintain a consistent visual brand identity
  • Experiment with various pin formats:
    • Single image pins
    • Pins with text overlays
    • Collage-style pins
  • Focus on designs that:
    • Stand out in a crowded feed
    • Are easily readable at a glance
    • Align with your brand’s visual style

Key Insight: Don’t get attached to a single design. Be willing to pivot and “go all in” on designs that prove effective.

4. Tracking and Continuous Optimization

Success on Pinterest is an ongoing process of measurement and refinement.

What to Track

  • Impressions
  • Engagements
  • Clicks
  • Saves

Optimization Approach:

  • Review pin performance weekly
  • Identify what’s driving the most traffic
  • Continuously refine your keywords, designs, and content strategy
  • Be agile and ready to adapt quickly

Remember: Every week is an opportunity to improve your Pinterest marketing approach.

Final Recommendations

  • Use tools like PinClicks for in-depth keyword and performance tracking
  • Treat Pinterest marketing as an ongoing experiment
  • Be prepared to quickly adjust your strategy based on performance data
  • Use ChatGPT or Claude to find good Pinterest keywords
  • Pinterest likes new URLs so try to write as many fresh articles as you can and create for them pins, at least 4 pins for each article. Schedule them out over 24-48 hours.
  • For creating pins you can use Canva or Kittle

Driving traffic from Pinterest isn’t about luck—it’s about a systematic, data-driven approach. By following these four steps, you can create a Pinterest strategy that consistently brings traffic to your website.

You may also be interested in: 

1. The Power of Visualization by John Assaraf 

2. How to Win the Game of Money